If this whole content thing is new to you, never fear: distilling the arcane and demystifying the confusing is Augury’s raison d’être. This page is updated sporadically with downloads, news, guides, and other interesting tidbits that can help you get your arms around the field -- and your marketing program off the ground.
What's my brand?
Use this worksheet as a starting point to identifying and unifying your brand message.
What is content marketing?
An introduction to the wonderful world of content.
Harvard Business Review: Content Marketers Should Act Like Publishers
I'm a big fan of this approach. The key? Develop a thesis and a style, and approach your content marketing through a focused editorial lens.